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PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results.
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- Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search.
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- From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users.
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- If you’re looking to save money by only auditing a few of your webpages, don’t.
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