The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. For example, if only a few domains link to you, you must get links from related domains.
A free Semrush account lets you audit up to 100 URLs with Site Audit. Or you can use this link to access a 14-day trial on a Semrush Pro subscription. It is a paid tool, but you can run an audit of 500 URLs for free. Running a website crawl is the most efficient way to gather lots of useful data about every page of your website. • Ensure that vital pages (home, main products/services, top content) are indexed. If not, find out why – perhaps they have a SEO Anomaly noindex tag or weren’t linked well (or are new and need to be fetched).
How to Do an SEO Audit (Step by Step)
If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience.
of the Best SEO Tools for Auditing & Monitoring Your Website
SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages. Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings. Google PageSpeed Insights is an indispensable tool for optimizing page load times, a key factor in user experience and search rankings. This tool offers detailed recommendations for speeding up websites, directly impacting client site performance and search engine rankings. Performing an SEO audit regularly helps maintain your website’s health and search visibility.
SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. If you run a local service business, you’d want to track keywords your website ranks for in specific locations.
INCLUDED WITH ALL SEO AUDITS:
- It’s about finding a solution that aligns with your agency’s specific needs, client profiles, and long-term objectives.
- Go through all your SEO issues in the All issues overview report.
- FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching.
- Try not to include numbers, underscores, or random letters as it can make your domain hard for Google (and users) to understand and remember.
Just think, if two companies sold similar items online, and one site was secure while the other wasn’t, wouldn’t you feel better entering your credit card information into the secure site? If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size.
While defining image heights and widths isn’t a direct Google ranking factor, the lack of image dimensions can cause usability issues as a browser tries to load the page. To audit the outgoing links on a single page, you can use the MozBar to highlight all internal and external links and make sure your anchor text is descriptive. The easiest way to audit lazy-loaded content is simply to use Google’s URL Inspection Tool.